When by car, to avoid driving around multiple times in the narrow one-way Streets of the inner city, it helps to know that the hotel can only be reached by passing the guard post.
Upon departure, breakfast was only scheduled for 8am, which is a bit unhandy when one needs to leave at 7am. This was however accomodated fairly quickly on the spot. Also, due to unfortunate bad signal reception, the credit card connection needed for payment did not work, so a walk down to the shopping Streets for the nearest ATM to get cash proved necessary.
However, alltogether this unfortunately led to being late for the appointment by more than an hour.
More than excellent location for the old inner town. Roman theater just a few 100m away. Parking free of charge just across the hotel. Friendly Bulgarian host/staff, English speaking.