My main criticism was that there was nothing undercover for the kids. When we stayed in Turkey a couple of years ago they had canopies over the childrens play area and childrens splash pool, so between the hours of 12 and 3 we could keep the kids in the shade. Here the only way to keep the kids from burning was to sit indoors and play cards. It was incredibly hot and we would have appreciated some relief from the direct sun. The other thing would have been if we could have taken the kids into the adults only area for perhaps an hour after dinner on the basis that they remained quiet and sensible. It was a lovely bar with gorgeous views and when we tag teamed to go there a couple of times I was literally the only person in it. We would have loved to sit there as a family and have a drink and look at the view.
There was the usual sunbed battle, although you were not meant to save sunbeds till 830 that wasn't enforced and Andy ended up getting up early so we could have a bed by the (non lifeguarded) pool in order to watch the kids. The usual frustration otherwise - having to sit on burning concrete to keep an eye on them, while empty sunbeds with towels on sit at your back unused. One solution would be to have a lifeguard at the pool, the other to have zero 'bagging' of sunbeds immediately around the pool - they should be only used by people who are actually there (like hot desking).
Great location and views, room clean and servicable, food a good standard for an all inclusive buffet - kids ate like horses and there were no queues.
Entertainment as expected. No kids club - not a problem for us as our kids don't tend to use them, but other parents were disappointed.
Really liked the beach and loved the paella at Pinos Punta and the meal we has in Ibiza Town at El Brasa.