Handy location for the shops, bars, and seafront. That's basically it.
The apartment smelled of damp when we arrived, so we had to open all the windows and doors to air it out. The "apartment" consisted of a ground floor flat - the main bedroom was at the front of the property (would have been a terraced house sitting room), and had a double bed (with the worst mattress I have been subjected to since I was at university), a chest of drawers, a low drawer unit, and a computer desk with a 14" tv on it. The shower room was ensuite (it would be difficult not to be ensuite). The bedroom was compact, but by comparison to the other sleeping facilities in the kitchen it was practically palatial. The double sofa/futon bed in the kitchen was even less comfortable than the one in the bedroom, and with it set up as a bed you couldn't actually sit 4 people at the dining table. (The dining table was quite small, and had 4 mismatched chairs, two of which were plastic garden chairs). The kitchen was not really suitable for a self-catering stay, as there was no cooker or hob, just a microwave, toaster, and fridge.
Outside, there was no parking available (someone else had already called "shotgun" on the one space outside the property), and so I had to park a couple of streets away.
The residents in one of the other flats decided to stand outside the front door (drinking, smoking, talking loudly) till midnight, which was a pain because that was directly next to our bedroom window.
Overall, when you have spent £320 for two nights (+£32 as a "service charge", and another 3% as a charge for paying by credit card!? so £362.56 in total), you expect a good quality of accommodation. This wasn't value for money in my eyes. I would probably price this at around £40/night, £50 tops. If we had had the opportunity to find another place to stay, we certainly would have done so. I wouldn't stay here again.