I had seen some reviews which mentioned noise due to the local nightclub. This was not an issue for us during our stay (Fri-Tue). The only noise was during the day (~4pm) there was a football game on in a local pub which got quite noisy. Also there was a dog barking incessantly on two mornings (~9am), not sure whether this was coming from inside the hotel or not. Another thing to note is that last orders at the bar is at 12:00, and the front door of the hotel is locked at 12:30, access after this time is gained through the nightporter at the neighbouring skiddaw hotel or the manager at the loft nightclub again this wasn't a problem for us.
Location was excellent, right in the centre of Keswick, very good location for local restaurants/pubs/shops and nice walks. Parking was ideal, a pay and display car park right at the back of the hotel, we were given a parking permit at a cost of £2 per day which was paid on checkout so there was no need to get up early each day and put money in the meter. The room was lovely and spacious with a very large bed, and nice bathroom with shower. The room was cleaned by housekeeping everyday, despite us sometmes not leaving the room till ~1pm. And a "do not disturb sign" on the door meant we were left in peace when wanted. All in all an execellent holiday. Can't wait to come back and stay again.