The hotel lets in a bit of street noise, I am a light sleeper and needed to use my earplugs, as Tel Aviv is a city that stays up late and I could hear street noise until late in the night.
The hotel is a bit dated in the fixing, lobby is nice and new, with clean eating area, but the elevator is small and the halls are a bit shabby.
We took the stairs most of the time, but the cleaning people seem to use the stairwells as storage closets during the day, making the use of them like a bit of an obstacle course
the hotel is located very close to the beach, an easy 2 minute walk to a public beach. Half of the rooms have beach views, but there are some newer buildings that block some of the views. We stayed in a family suite. It was good sized with two bed rooms and a living room with a small kitchenette. The bathrooms are a bit dated in the fixtures, but the water pressure in the showers was excellent and if you are familiar with Israeli showers, the doors actually block the water from getting on the bathroom floor.
The room was clean, with good fast wifi. In the master bedroom there is a nice double bed, with a small closet for hanging up clothing, there isn't alot of room for luggage on the floor. The second bedroom had two single beds. Our kids were quite comfortable.
The breakfast in the morning was good. It is a typical Israeli style breakfast, my wife felt there wasn't much fresh fruit and slightly lacking compared to others we have had, but all-in-all we found it to be a solid Israeli breakfast.
As stated the walk to the beach is easy and the hotel provides beach towels. We liked the soap that the hotel provided as well.
Location is good if you are a walker. It is about 15 minutes walk to Shuk HaCarmel and Nahalat Binyamin. Also about 20 minutes to walk to Dizengoff.
The staff was helpful, arranging a cab for us to drive to the airport in the morning and this worked out perfectly. They even told us how much to pay for the cab and the price they quoted was reasonable.
There are a few supermarkets just a block away on Ben Yehuda street, including a natural food store.
We walked along the beach from our hotel to Jaffa, but this is a much longer walk and many people would take a cab. We also walked to the Tel-Aviv port in north Tel-aviv, but once again this is a much longer walk and not for everyone.