We stayed in november 2014.
+clean rooms, absolutely every day cleaning and clean towels;
+ max 10 minutes to the beach;
+ road to the beach and the street the hotel is situated is full of shops, cafes;
+ bus stops are everywhere and all you need;
+ we took some excursions, and it is very easy to get to the central bus station even without bus, 40 minutes to go, if you want some sport in the morning, or by bus nr.18 (15 min. or a bit more);
+ noise didn't bother us;
+ we had no breakfast but 24 hours tea or coffee is for free, also there is a small kitchen, so if you want to warm some food it's not a problem.
It's not the 5stars hotel, but it was clean, with nice and helping stuff (taxi arrangment to the airport, answers about buses, routs) and for the room it was the best price with such conditions.
- as we rent a car I will mention about the parking place...so there is no free parking, near the hotel there is a place but just for the citizens of Tel Aviv (we found out later...and a bit late), but there is a parking down to the street just 50 metres from the hotel - 20 shek for the night (till 7 am).
- entrance to the hotel is not so clear and the main street Alenby is the same, but that what you can expect from such a big city.