Choose your preferred language. We speak English and 41 other languages.
Most often used by people in the United States
Piazza Santa Maria Novella 23, Santa Maria Novella, 50123 Florence – Show map
Excellent location – rated 9.5/10! (score from 385 reviews)
Rated by guests after their stay at Hotel Rosso23.
|Double Room with French Bed|
|Superior Double Room|
|Superior Double or Twin Room|
|Superior Double Room with City View|
|Deluxe Double or Twin Room|
|Deluxe Double or Twin Room with City View|
No booking fees • Save money! Best price guarantee — enter dates to see these prices!
1221 properties in Florence
Including hotels, apartments, villas and more.
385 verified reviews
They speak your language
Hotel Rosso23's staff speaks: Italian, French, Spanish, English
Booking is safe
When you book with us your details are protected by a secure connection.
WiFi is available in the hotel rooms and costs EUR 6 per 24 hours.
Private parking is available at a location nearby (reservation is not needed) and charges may apply.
24-Hour Front Desk
Non-smoking Rooms, Facilities for Disabled Guests, Elevator, Heating, Air Conditioning
Italian, French, Spanish, English
From 2:00 PM
Until 12:00 PM
Cancellation and prepayment policies vary according to room type. Please enter the dates of your stay and check what conditions apply to your preferred room.
Children and Extra Beds
All children are welcome.
Free! All children under 3 years stay free of charge when using existing beds.
Free! All children under 2 years stay free of charge in a crib.
The maximum number of cribs in a room is 1.
Pets are allowed. Charges may apply.
Cards accepted at this property
Hover over the credit cards for more info.
Based on 385 reviews
Value for money
Show reviews from:
Overlooking Florence Cathedral and Baptistery, Hotel Bigallo is right in the heart of Florence's historic center.
Score from 575 reviews Very good
A 5-minute walk from Florence's Santa Croce area, the Forte 16 has modern apartments and suites with free Wi-Fi and a kitchenette.
Score from 515 reviews Wonderful
Just a 5-minute walk from Firenze Santa Maria Novella, Katti House offers Florentine-style accommodation in Florence.
Score from 133 reviews Good
The Hotel Delle Nazioni is 165 ft from Florence Santa Maria Novella Station and a 10-minute walk from Florence Cathedral.
Score from 662 reviews Good
Clean and comfortable hotel with very friendly staff in a very good location.
Rude older waiter at breakfast. Quality of breakfast was poor. Unsmiling staff on reception when we arrived. Drab gloomy décor.
The location is so good if you traveling by train, The staff were pleasant and very nice.
Bathroom was find except a small shower.
Great location, big comfortable rooms and great breakfast.
Location. outlook from front rooms.
Payment for WiFi is no longer acceptable. Good free WiFi available in adjacent cafes etc
Room was tiny
Quiet rooms. Clean and good location
Terrible small shower...should get rid of bidee,nobody uses them, and put in better shower.Very little room for suitcase, should make space under bed!
Location Breakfast Frescoed celeing Old building
Nasty smell in bathroom Had requested a higher floor with view and got a lower floor with view to a wall
-Very close to the train station -In front of a nice square -Modern Decorated Room
-In 2014 Charging an extra for internet is unbeliavable. -Tiny shower area
Location and good value for money tariff was very reasonable
Some of the staff were a little unfriendly choice of breakfast was limited but ok considering price
Great location and the best price in comparison with the rest 3 star hotels.
Parking is a joke in this town. We had to pay 18 euro per day for each motorbike to a nearby parking. Of course, most hotels follow the same politic (18-26 euro per day!!!) The receptionist seemed really bored however, he gave us the requested information finally.
Good location and friendly decorations, clean and safe.
Some rooms are too dark inside because lack of sun light.
Great location close to everything.
Rooms are very small. The shower was built to accommodate a dwarf!!
Hotel was absolutely brilliant and I would recommend this to anyone. A great central location and the staff couldn't do enough for you. I am already planning my next trip to Florence and will definitely book in to Hotel Rosso23
The view of the square and staff were excellent
A little noise from other rooms.
Location was awesome right on the piazza walking distance to everything in Florence. Staff were very nice everything was clean and wifi was good although you have to pay for it, breakfast was standard but good.
A very discreet hotel ideal if you are travelling by rail.Quiet but within easy walking distance of the Arno
Nice hotel really close to bus station and cathedral.
The staff must be most friendly. It seems the are doing a favour to you and not their work.
The location was very convenient (walking distance from both the station and the duomo), the room very clean and the breakfast was nice.
The staff at the check in was a bit cold and not very friendly, the rooms are very small (we occupied a room on the 3rd floor with courtyard view) and we could barely fit our luggage (1 piece each).
Room was very small
hotel was located in very centralized spot. easy to access heart of the town
Personnel was horrible. but the worst one is Marco the recepcionist. Although We booked the hotel 6 months ago, we found out that we had move another hotel for 1 night and come back next day because of the bad reservation policy of the hotel. These things can be happen sometimes even in much better and luxury hotels, but the behaviour that we faced is unacceptable. Marco was really unhelpful and had a very rude attitude all the way. Furthermore he spokr really annoying way like " we dont let you on the street or we can compansate your demotivation by free wifi. (which is already free). after lots of discussions with him and the hotel staff that he send us , somehow 4 rooms apperead suddenly and we managed to enter our hotel. Ths is not the first time that i faced accomodation problem in a hotel but this was the worst behaviour that i faced among this kind of problem without any compensation or aan apology !!!!
Location was awesome!!
Our room was so small!! It was hard to move around in the room and it took an act of areobatics to get in/out of the shower!
I like all, very clean, organized, reception is very helpful, the location is very great, because going down to the hotel you will see the one of the tourist spots of florence, and a lot o restaurant and only a minute to the train station. I love this hotel so nice, i am planing to go back maybe next month. If ever the price still the same i rent. Hehehe. ..nice hotel and very excellent, i highly recommend.
Bfast is okay not that bad. Only the old men is bad, because he let us to wait 15 minutes for our coffee order, and it looks very strick and snob. He didnt great anyone in the restaurant. While the lady is very friendly. But it doesnt matter about mario still the service is great. Thank you so much Hotel Rosso 23 staffs.
We've negotiated with thousands of hotels to get the very best deals. We call them Secret Deals and they only last for a limited time.
You can get these deals for free by subscribing to our newsletters. You can even choose your favorite destinations to receive personalized deals.
Get started now by entering your email address. We'll instantly send you a link to our Deal Finder!
Don't worry – your email address is safe with us. We'll never share your private information and you can unsubscribe at any time.