The smell in the alley way leading to the Riad, although this can apply to anywhere in the Souks!
We were looking for a great first time experience of Marocco for my GF's birthday, and we got more than we ever wished for. A very clean and well styled Riad, great value for money if looking for a quiet retreat from the hustle, bustle and smells of Marrakech. The Riad is located a few streets away from a couple of small market squares and very near to a Mosque, although this can make it tricky to find until you find you bearings which doesn't take too long, also using Google Maps on a phone with GPS really helps, I use a Nokia Lumia Windows Phone as you can download and use the maps with GPS without the need for using data. The fact the Riad is 5mins away from the Souks makes it a peaceful haven close enough to the centre for a pit stop, only 10mins walk from the main square Jemaa El Fna. We arranged a transfer from the Airport direct with Khalid for 200DH, which also covers Ahmed who works at the Riad to meet you at the taxi drop off and help with any bags. The food was good and plentiful, served at whatever time you choose which is useful. They equipped us with maps, and upgraded our room free as it was available and as a gift for my girlfriends birthday, a kind gesture. The room had aircon, was spacious and traditionally styled, wifi access, flatscreen TV, very comfy bed and a well sized bathroom. Safes are available downstairs if you need to leave anything valuable. The roof terrace is very nice and the Riad is quite tall so you get a good 360 degree view of the roof tops and horizon, the sun sets very near to a Mosque in the distance. Being able to speak some French is useful as their English was limited, except for Khalid who's English was good. They cant do enough for you, Ahmed offers full concierge service if you ever need anything, and Khalid will also go above and beyond to help you.