If you have done your homework you know that Tulum is composed of three different areas. If you want a beach holiday you book on a beach hotel as simple as that. If you book a hotel like Villas H20 you might have other reasons, for us: Located 3 minute walk from the Spanish school InstitutoTulum which my son attended a 25 hours course during our stay, the budget, the best rate by far for the level of neatness in the accommodations. Those who complain about the distance to town obviously never walk, as it is only a 15 minute walk! Yes it can be very warm during the day, and you might prefer to take a 30 pesos taxi! THIRTY! That is approx.. US 2.30 which is nothing. Taking taxis can help the economy, talking a walk your health. The walk around the hotel was safe, the walk to town was safe day or night. To be close to town allowed us to try tiny restaurants around there that we loved. We loved our stayed in Villas H20, the staff did all possible to make our stay comfortable, as soon as we got into the pool, someone from the staff showed up with pool towels without ever once asking for them. A nice light breakfast was included in the rate, Chiapas organic coffee every morning, and a friendly chat with the receptionist or the owner who took the time to be social with us. Out stay was wonderful, the privacy is wonderful, having a swimming pool for oneself it’s something to take advantage. There were three little shops around the hotel ( 2-3 minutes’ walk) were we bought beer, soda, water, and small snacks, that we had in our refrigerator. The sounds of the jungle are lovely. We stayed 9 days in Tulum, the first 5 days we stayed in Villas H20, the rest at a beach resort which we also loved. We liked both experiences, each one valuable according to what was a priority for us.