Name: Assembly Hotel
Address: 27-31 Charing Cross Rd, Westminster Borough, London, WC2H 0LS, United Kingdom, 27-31 Charing Cross Rd, Greater London, WC2H 0LS, UK
Price range: Prices for upcoming dates start at £110 per night (We Price Match)
Rating: 8.8

Info & prices
Facilities
House rules
The fine print
Guest reviews (975)

Hotel Assembly Hotel

This is a Preferred Partner property. It is committed to providing guests with a positive experience thanks to its commendable service and good value. This property may pay Booking.com a bit more to be in this Programme.

This neighbourhood is a great choice for travellers interested in shopping, parks and city walks – Check location 27-31 Charing Cross Rd, Westminster Borough, London, WC2H 0LS, United Kingdom – This neighbourhood is a great choice for travellers interested in shopping, parks and city walks – Check location – Metro access

*8.8* Trafalgar Square: only 4 minutes away! (300 yards on foot)

*8.6* London Transport Museum: only 6 minutes away! (550 yards on foot)

*8.5* Prince Edward Theatre: only 5 minutes away! (400 yards on foot)

*8.7* Piccadilly Circus: only 6 minutes away! (450 yards on foot)

Charing Cross: only 5 minutes away! (400 yards on foot)

*9.3* Leicester Square: only 2 minutes away! (100 yards on foot)

*9.2* Covent Garden Station: only 5 minutes away! (450 yards on foot)

Piccadilly Circus Tube Station: only 5 minutes away! (450 yards on foot)

*9.2* The National Gallery: only 3 minutes away! (250 yards on foot)

*9.0* National Portrait Gallery: only 3 minutes away! (200 yards on foot)

*8.5* Adelphi Theatre: only 5 minutes away! (400 yards on foot)

*8.5* Cambridge Theatre: only 5 minutes away! (400 yards on foot)

*8.4* Criterion Theatre: only 5 minutes away! (450 yards on foot)

*8.9* Her Majesty's Theatre: only 4 minutes away! (350 yards on foot)

*8.3* Nelson's Column: only 4 minutes away! (350 yards on foot)

*8.7* Palace Theatre: only 4 minutes away! (300 yards on foot)

*8.9* Piccadilly Theatre: only 6 minutes away! (500 yards on foot)

*8.5* Prince Of Wales Theatre: only 4 minutes away! (300 yards on foot)

*8.7* Queen's Theatre: only 4 minutes away! (350 yards on foot)

Charing Cross Station: only 5 minutes away! (400 yards on foot)

*8.1* Phoenix Theatre London: only 6 minutes away! (500 yards on foot)

*8.4* Seven Dials: only 5 minutes away! (400 yards on foot)

*8.5* The London Coliseum: only 2 minutes away! (150 yards on foot)

*8.6* Shaftesbury Avenue: only 4 minutes away! (300 yards on foot)

*8.1* Odeon Cinema Leicester Square: only 1 minute away! (100 yards on foot)

*8.3* Garrick Theatre: only 1 minute away! (50 yards on foot)

*8.3* Ambassadors Theatre: only 4 minutes away! (300 yards on foot)

*8.6* Arts Theatre: only 3 minutes away! (200 yards on foot)

Lock in a great price for Assembly Hotel - rated 8.8 by recent guests.

to get started.

The hotel was excellent quality, the staff were very friendly and helpful. The room was small but it was fine for an one night stay. The room was beautiful and clean. The location was excellent for our theatre trip.

Karen, United Kingdom

Comfy bed. Clean and modern bathroom. Great location. Friendly, helpful staff.

Mrssigs, United Kingdom

Great design with a modern feel, Gessi bathroom taps etc was a nice touch. Room itself was nice although very small and maybe a touch design over function. The lack of tea making facilities and the very small storage space was a slight issue. The use of the qeeboo rabbit is a good idea but maybe slightly overused. One point I’d like to also make is that this was my 40th birthday break and this was advised, no mention was made of this occasion when I booked in or throughout my stay, I think it would have been a nice touch to at least say Happy Birthday, always makes the customer feel that little more special. On a very good point, the B&H sky restaurant is fantastic, I watched the sun rise over London, magical. All in all a very good hotel in a fantastic location

Ian, United Kingdom

Great location, very clean and comfortable. the staff are so helpful! We really enjoyed our stay and will definitely be back here. Actually can't fault the hotel at all.

Kelly, United Kingdom

Great position, nice flavor on the room, great shower

Carlo, Italy

Room and staff were fantastic, had a lovely stay, will be back

Andrea, United Kingdom

Location is excellent. Staff were very friendly and helpful .

Paul, United Kingdom

Location, location, location!!! First class facilities,first class staff, what's NOT to like?

Daphne, United Kingdom

The bed and pillows were very comfortable. The room was very modern and really clean. Yes it was small but perfectly formed. We weren't in London to spend our time indoors. The location was second to none....walking distance to so many attractions.

James, Ireland

A very stylish room with a comfortable bed Beautifully decorated Superb bathroom

Sandra, United Kingdom

Image of the property

9.8

Excellent location!
Very comfy beds
Great neighbourhood
Very clean bathrooms
Very comfy beds
Very clean bathrooms
Very clean bathrooms
Very comfy beds
Very comfy beds
Very comfy beds
Very comfy beds
Very comfy beds

What guests loved the most:
“The hotel was excellent quality, the staff were very friendly and helpful. The room was small but it was fine for an one night stay. The room was beautiful and clean. ”

Karen United Kingdom
“Comfy bed. Clean and modern bathroom. Great location. Friendly, helpful staff.”

Mrssigs United Kingdom
“Great design with a modern feel, Gessi bathroom taps etc was a nice touch. Room itself was nice although very small and maybe a touch design over function. ”

Ian United Kingdom
“Great location, very clean and comfortable. the staff are so helpful! We really enjoyed our stay and will definitely be back here. Actually can't fault the hotel at all.”

Kelly United Kingdom
“Great position, nice flavor on the room, great shower”

Carlo Italy
“Room and staff were fantastic, had a lovely stay, will be back”

Andrea United Kingdom
“Location is excellent. Staff were very friendly and helpful .”

Paul United Kingdom
“Location, location, location!!! First class facilities,first class staff, what's NOT to like?”

Daphne United Kingdom
“The bed and pillows were very comfortable. The room was very modern and really clean. Yes it was small but perfectly formed. We weren't in London to spend our time indoors. ”

James Ireland
“A very stylish room with a comfortable bed Beautifully decorated Superb bathroom”

Sandra United Kingdom

Stay in the heart of London –

One of our top picks in London.Situated within 200 yards of Arts Theatre and 350 yards of Prince Of Wales Theatre, Assembly Hotel offers rooms with air conditioning and a private bathroom in London. The property is located 350 yards from Charing Cross Road and a 3-minute walk from Trafalgar Square.

Each room features a walk-in power shower and free WiFi.

Shaftesbury Avenue is 350 yards from the hotel. London City Airport is 7.5 miles from the property.

Westminster Borough is a great choice for travellers interested in shopping, parks and city walks.

This is our guests' favourite part of London, according to independent reviews. This area is also great for shopping, with popular brands nearby: Apple, H&M, Zara, Burberry, Chanel.

This property also has one of the best-rated locations in London! Guests are happier about it compared to other properties in the area.

Couples particularly like the location — they rated it 9.8 for a two-person trip.

This property is also rated for the best value in London! Guests are getting more for their money when compared to other properties in this city.

We speak your language!

Assembly Hotel has been welcoming Booking.com guests since 4 May 2018.

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Most popular facilities

Free WiFi

Family rooms

Non-smoking rooms

Restaurant

Facilities for disabled guests

24-hour front desk

Good for couples - they rate the facilities 8.1 for two-person stays.

Guests love...

“friendly staff”
76 related reviews

“excellent location”
64 related reviews

“clean room”
56 related reviews

Breakfast info

Continental, Buffet

Free WiFi
Guests consistently rate the WiFi as excellent

Checkin day

Checkin month

Checkout day

Checkout month

Availability

When would you like to stay at Assembly Hotel?

Check-in date

Check-out date

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Adults

Children

Just booked in London 225 hotels like Assembly Hotel were just booked on our site

Hotel surroundings – This neighbourhood is a great choice for travellers interested in shopping, parks and city walks – Check location Guests loved walking around the neighbourhood!

Closest landmarks

Wyndham's Theatre
0 miles
Garrick Theatre
0 miles
Odeon Cinema Leicester Square
0 miles
Hippodrome Casino
0.1 miles
Leicester Square
0.1 miles
Noël Coward Theatre
0.1 miles
The Duke of York's Theatre
0.1 miles
The London Coliseum
0.1 miles
Arts Theatre
0.1 miles
National Portrait Gallery
0.1 miles

Restaurants and markets

Covent Garden Market Market
1 miles

Natural beauty

River Thames River
1 miles

Closest airports

London City Airport
7.7 miles
London Heathrow Airport
14.2 miles
Gatwick Airport
24.4 miles

Shopping nearby – all within 500m!

Covent Garden Market High street
Popular brands like: Apple, H&M, Chanel, Burberry
Regent Street Luxury High street
Popular brands like: Apple, H&M, Zara, Burberry

What travellers love about this location

“Location People/staff Room ”

Sharon

United Kingdom

9.1

“Lovely hotel, very friendly staff in a very central location.”

Gobrien89

Ireland

“Small hotel with great location in the city center near subway: a minute walk to Leicester Square, 5 minutes to Trafalgar Square. Very clean - good choice for a...”

Vjacheslav

Belarus

9.1

Are you missing any information about this area?

Brilliant!

1 restaurant on site

B&H Garden Room

Cuisine: Local

Open for: Breakfast, Brunch, Dinner

Menu: À la carte

5 reasons to choose Assembly Hotel

Why book with us

Manage your bookings online

They speak 4 languages

Booking is safe

One of our top picks in London

House rules Assembly Hotel takes special requests - add in the next step!

Check-in

14:00 - 00:00

Check-out

Until 11:00 hours

Cancellation/
prepayment

Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required room.

Children and extra beds

All children are welcome.

One child under 12 years is charged GBP 50 per night when using existing beds.

All further older children or adults are charged GBP 50 per night for extra beds.

The maximum number of extra beds in a room is 1.

Any type of extra bed is upon request and needs to be confirmed by management.

Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

No age restriction

There is no age requirement for check-in

Pets

Pets are not allowed.

Assembly Hotel accepts these cards and reserves the right to temporarily hold an amount prior to arrival.

The fine print

Cash payments cannot be processed at this property.

“The hotel was excellent quality, the staff were very friendly and helpful. The room was small but it was fine for an one night stay. The room was beautiful and clean. The location was excellent for our theatre trip.”

Karen

“Great design with a modern feel, Gessi bathroom taps etc was a nice touch. Room itself was nice although very small and maybe a touch design over function. The lack of tea making facilities and the very small storage space was a slight issue. The use of the qeeboo rabbit is a good idea but maybe slightly overused. One point I’d like to also make is that this was my 40th birthday break and this was advised, no mention was made of this occasion when I booked in or throughout my stay, I think it would have been a nice touch to at least say Happy Birthday, always makes the customer feel that little more special. On a very good point, the B&H sky restaurant is fantastic, I watched the sun rise over London, magical. All in all a very good hotel in a fantastic location”

Ian

“The bed and pillows were very comfortable. The room was very modern and really clean. Yes it was small but perfectly formed. We weren't in London to spend our time indoors. The location was second to none....walking distance to so many attractions.”

James

See all guest reviews for Assembly Hotel

Newest reviews for Assembly Hotel

Reviewed: 20 January 2019

Karen
United Kingdom
10

“Excellent hotel and brilliant staff.”
- • Leisure trip
- • Couple
- • Small Double Room
- • Stayed 1 night
- • Submitted via mobile
The hotel was excellent quality, the staff were very friendly and helpful. The room was small but it was fine for an one night stay. The room was beautiful and clean. The location was excellent for our theatre trip.

Stayed in January 2019
Reviewed: 20 January 2019

Mrssigs
United Kingdom
9.6

“Does what it says on the tin!”
- • Leisure trip
- • Family with young children
- • Small Double Room
- • Stayed 1 night
- • Submitted via mobile
No tv or kettle in our room
Comfy bed. Clean and modern bathroom. Great location. Friendly, helpful staff.

Stayed in January 2019
Reviewed: 20 January 2019

PasFox
Australia
Age group: 25 – 34

5 helpful votes
7.9

Good
- • Leisure trip
- • Couple
- • Small Double Room
- • Stayed 2 nights
- • Submitted via mobile
There wasn’t windows!
The rabbit in the room! 🐇

Stayed in January 2019
Reviewed: 19 January 2019

Ian
United Kingdom
8.8

“Fantastic hotel and location”
- • Leisure trip
- • Couple
- • Small Double Room
- • Stayed 1 night
- • Submitted via mobile
Lack of tea making facilities and very little storage space
Great design with a modern feel, Gessi bathroom taps etc was a nice touch. Room itself was nice although very small and maybe a touch design over function. The lack of tea making facilities and the very small storage space was a slight issue. The use of the qeeboo rabbit is a good idea but maybe slightly overused. One point I’d like to also make is that this was my 40th birthday break and this was advised, no mention was made of this occasion when I booked in or throughout my stay, I think it would have been a nice touch to at least say Happy Birthday, always makes the customer feel that little more special. On a very good point, the B&H sky restaurant is fantastic, I watched the sun rise over London, magical. All in all a very good hotel in a fantastic location

Stayed in January 2019
Reviewed: 19 January 2019

Kelly
United Kingdom
10

“Keep up the good work ”
- • Leisure trip
- • Couple
- • Standard Double Room
- • Stayed 1 night
- • Submitted via mobile
Great location, very clean and comfortable. the staff are so helpful! We really enjoyed our stay and will definitely be back here. Actually can't fault the hotel at all.

Stayed in January 2019
Reviewed: 19 January 2019

Carlo
Italy

2 helpful votes
9.6

“Fancy staying in central London”
- • Couple
- • Small Double Room
- • Stayed 1 night
- • Submitted via mobile
Small room & bed
Great position, nice flavor on the room, great shower

Stayed in January 2019
Reviewed: 17 January 2019

Andrea
United Kingdom
10

“Worth every penny”
- • Family with young children
- • Small Double Room
- • Stayed 1 night
- • Submitted via mobile
Room and staff were fantastic, had a lovely stay, will be back

Stayed in January 2019
Reviewed: 17 January 2019

Catalin
Romania
10

“Good deal”
- • Leisure trip
- • Couple
- • Standard Double Room
- • Stayed 1 night
- • Submitted via mobile
Everithing

Stayed in December 2018
Reviewed: 17 January 2019

Paul
United Kingdom
10

“Our stay was short only 1 night but sweet great location and a good price for the location.”
- • Leisure trip
- • Couple
- • Small Double Room
- • Stayed 1 night
- • Submitted via mobile
Location is excellent. Staff were very friendly and helpful .

Stayed in January 2019
Reviewed: 16 January 2019

Daphne
United Kingdom
10

Exceptional
- • Leisure trip
- • Couple
- • Standard Double Room
- • Stayed 1 night
- • Submitted via mobile
Liked everything!
Location, location, location!!! First class facilities,first class staff, what's NOT to like?

Stayed in January 2019
Reviewed: 15 January 2019

Anonymous
Singapore
7.1

“Room with no view”
- • Business trip
- • Solo traveller
- • Small Double Room
- • Stayed 2 nights
- • Submitted via mobile
Hotel was under renovation and the window was blocked. Not very good for jet lag.
Basic hotel with very cool interior and fittings.

Stayed in January 2019
Reviewed: 14 January 2019

James
Ireland

1 helpful vote
9.6

Exceptional
- • Leisure trip
- • Couple
- • Standard Double Room
- • Stayed 2 nights
The bed and pillows were very comfortable. The room was very modern and really clean. Yes it was small but perfectly formed. We weren't in London to spend our time indoors. The location was second to none....walking distance to so many attractions.

Stayed in January 2019
Reviewed: 14 January 2019

Sharon
United Kingdom
9.2

Superb
- • Leisure trip
- • Couple
- • Small Double Room
- • Stayed 1 night
- • Submitted via mobile
No tea facilities in the room
Location People/staff Room

Stayed in January 2019
Reviewed: 13 January 2019

Sandra
United Kingdom
9.6

“Very stylish and comfortable hotel, ideal for a one night stay in central London”
- • Leisure trip
- • Family with young children
- • Standard Double Room
- • Stayed 1 night
- • Submitted via mobile
No room amenities, no tv, phone, coffee making facilities or hairdryer
A very stylish room with a comfortable bed Beautifully decorated Superb bathroom

Stayed in January 2019
Reviewed: 13 January 2019

Ya
United Kingdom
10

“Will choose to stay in the hotel again next time.”
- • Leisure trip
- • Solo traveller
- • Small Double Room
- • Stayed 1 night
Excellent Location. Very close to the subway station and bus stops. Comfortable bed and good view outside the window of the room on the 8th floor.

Stayed in January 2019

Sleeps	Room type
	Standard Double Room 1 double bed	Show prices
Start of dialog content 댴 Private bathroom This double room has air conditioning and soundproofing. Room facilities: • Shower • Air conditioning • Hairdryer • Toilet • Private bathroom • Heating • Carpeted • Soundproofing • Towels • Linen • Clothes rack • Toilet paper Free WiFi! Please select everything you’d like to know more about (Your response helps provide better information for travellers) Beds Bathroom Kitchen Breakfast Room capacity Room view Room facilities Parking Smoking Other What do you want to know about the selected options? Enter your feedback Submit Cancel Thanks for your time! Your feedback will help us improve, so you can book more easily next time. Close We're sorry, but there was an error submitting your response. Please try again. Retry Missing some information? Yes / No Great! Thanks for your response. Check-in date / / Check-in date Check-out date / / Check-out date Rooms Adults Children End of dialog content
	Small Double Room 1 double bed	Show prices
Start of dialog content 댴 Private bathroom This double room features air conditioning and soundproofing. Room facilities: • Shower • Air conditioning • Hairdryer • Toilet • Private bathroom • Heating • Carpeted • Soundproofing • Towels • Linen • Clothes rack • Toilet paper Free WiFi! Please select everything you’d like to know more about (Your response helps provide better information for travellers) Beds Bathroom Kitchen Breakfast Room capacity Room view Room facilities Parking Smoking Other What do you want to know about the selected options? Enter your feedback Submit Cancel Thanks for your time! Your feedback will help us improve, so you can book more easily next time. Close We're sorry, but there was an error submitting your response. Please try again. Retry Missing some information? Yes / No Great! Thanks for your response. Check-in date / / Check-in date Check-out date / / Check-out date Rooms Adults Children End of dialog content
	Superior Double Room 1 double bed	Show prices
Start of dialog content 댴 Private bathroom This double room has a soundproofing and air conditioning. Room facilities: • Shower • Air conditioning • Hairdryer • Toilet • Private bathroom • Heating • Carpeted • Soundproofing • City view • Towels • Linen • Clothes rack • Toilet paper Free WiFi! Please select everything you’d like to know more about (Your response helps provide better information for travellers) Beds Bathroom Kitchen Breakfast Room capacity Room view Room facilities Parking Smoking Other What do you want to know about the selected options? Enter your feedback Submit Cancel Thanks for your time! Your feedback will help us improve, so you can book more easily next time. Close We're sorry, but there was an error submitting your response. Please try again. Retry Missing some information? Yes / No Great! Thanks for your response. Check-in date / / Check-in date Check-out date / / Check-out date Rooms Adults Children End of dialog content

Hotel Assembly Hotel

Assembly Hotel 3-star hotel

Stay in the heart of London – Excellent location - show map

Most popular facilities

Guests love...

Availability

See availability Hotel surroundings – This neighbourhood is a great choice for travellers interested in shopping, parks and city walks – Check location Excellent location - show map Guests loved walking around the neighbourhood!

Closest landmarks

Restaurants and markets

Natural beauty

Closest airports

Shopping nearby – all within 500m!

Most popular landmarks

What travellers love about this location

B&H Garden Room

5 reasons to choose Assembly Hotel

Why book with us

See availability Facilities of Assembly Hotel

Most popular facilities

Pets

Accessibility

Food & Drink

Internet

Parking

Services

General

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See availability House rules Assembly Hotel takes special requests - add in the next step!

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Assembly Hotel

Stay in the heart of London –

Hotel surroundings – This neighbourhood is a great choice for travellers interested in shopping, parks and city walks – Check location Guests loved walking around the neighbourhood!

Facilities of Assembly Hotel

House rules Assembly Hotel takes special requests - add in the next step!