Name: Assembly Hotel
Address: 27-31 Charing Cross Rd, Westminster Borough, London, WC2H 0LS, United Kingdom, 27-31 Charing Cross Rd, Greater London, WC2H 0LS, UK
Price range: Prices for upcoming dates start at £99 per night (We Price Match)
Rating: 8.7

Info & prices
Facilities
House rules
The fine print
Guest reviews (1,825)

Hotel Assembly Hotel

This neighbourhood is a great choice for travellers interested in luxury brand shopping, shopping for clothes and theatre – Check location 27-31 Charing Cross Rd, Westminster Borough, London, WC2H 0LS, United Kingdom – This neighbourhood is a great choice for travellers interested in luxury brand shopping, shopping for clothes and theatre – Check location – Metro access

A bed or beds in a room at Assembly Hotel

The lounge or bar area at Assembly Hotel

A restaurant or other place to eat at Assembly Hotel

*8.8* Trafalgar Square: only 4 minutes away! (300 yards on foot)

*8.6* London Transport Museum: only 6 minutes away! (550 yards on foot)

*8.5* Prince Edward Theatre: only 5 minutes away! (400 yards on foot)

*8.7* Piccadilly Circus: only 6 minutes away! (450 yards on foot)

Charing Cross: only 4 minutes away! (300 yards on foot)

*9.3* Leicester Square Underground Station: only 2 minutes away! (100 yards on foot)

*9.2* Covent Garden Station: only 5 minutes away! (450 yards on foot)

Piccadilly Circus Tube Station: only 5 minutes away! (450 yards on foot)

*9.3* The National Gallery: only 3 minutes away! (250 yards on foot)

*9.0* National Portrait Gallery: only 3 minutes away! (200 yards on foot)

*8.5* Adelphi Theatre: only 5 minutes away! (400 yards on foot)

*8.5* Cambridge Theatre: only 5 minutes away! (400 yards on foot)

*8.4* Criterion Theatre: only 5 minutes away! (450 yards on foot)

*8.9* Her Majesty's Theatre: only 4 minutes away! (350 yards on foot)

*8.3* Nelson's Column: only 4 minutes away! (350 yards on foot)

*8.7* Palace Theatre: only 4 minutes away! (300 yards on foot)

*8.5* Prince Of Wales Theatre: only 4 minutes away! (300 yards on foot)

*8.8* Queen's Theatre: only 4 minutes away! (350 yards on foot)

Charing Cross Station: only 5 minutes away! (400 yards on foot)

*8.2* Phoenix Theatre London: only 6 minutes away! (500 yards on foot)

*8.4* Seven Dials: only 5 minutes away! (400 yards on foot)

*8.6* The London Coliseum: only 2 minutes away! (150 yards on foot)

*8.6* Shaftesbury Avenue: only 4 minutes away! (300 yards on foot)

*7.8* Ronnie Scott's Jazz Club: only 5 minutes away! (450 yards on foot)

*8.2* Odeon Cinema Leicester Square: only 1 minute away! (100 yards on foot)

*8.4* Garrick Theatre: only 1 minute away! (50 yards on foot)

*8.4* Ambassadors Theatre: only 4 minutes away! (300 yards on foot)

*8.6* Arts Theatre: only 3 minutes away! (200 yards on foot)

Lock in a great price for Assembly Hotel - rated 8.7 by recent guests.

to get started.

Everything was perfect: the location, the cleanliness,.the personnel. A TV in the room would have bien better but no mater. I highly recommend this hotel and I will come back with pleasure !

Ankaoua

Israel

Very modern chic and basic Friendly efficient staff Fantastic location Shower powerful and hot but ...... see below

Cathy

United Kingdom

Centrally located. 2 min from Leicester square and Covent Garden. Rooms are small clean and modern. Rooftop restaurant/lounge on the 10th floor is beautifully decorated with great view on London.

Serge

Switzerland

Value For money. Roof top. Great bed, clean bathroom

Lammechien

Spain

Great location and value for money. The staff were friendly and helpful. Rooms were adequate in size, as indicated, and the facilities were good. I like the interior decoration. No frills for facilities, so no TVs or kettles, which is nice as the costs of these aren't passed on either...

Robert

Sweden

Absolutely perfect location for most things in London E.G. tourist destinations and shopping! We could walk pretty much everywhere we wanted to go! Stunning view if you get a high room. Rooms are very basic but it’s kind of the aesthetic they have going on. Swanky look and vibe, really cool cocktail bar / restaurant up top! But book ahead as even as guests at the hotel we couldn’t go up at night due to it being booked up :( booked for an early breakfast though which was nice. Noise is an minimum can’t hear any of the traffic outside, I defo would stay here again and recommend to others.

Ella

United Kingdom

best location clean comfortable cozy wanna stay again.

Chansaem

South Korea

Great location, great staff, great breakfast, amazing views, comfortable beds.

Jose

United Kingdom

Convenient location on Charing Cross Road very close to Leicester Square tube station and Trafalgar Square. Also great for West End theatre Very friendly and helpful check-in staff Very clean

Gillian

United Kingdom

Loved the room, and especially the location Also amazing staff!

Ashlee

Australia

Image of the property

9.7

Excellent location!
Highly rated for:
Very comfy beds
Highly rated for:
On-site restaurant
Highly rated for:
Great neighbourhood
Highly rated for:
On-site restaurant
Highly rated for:
Very clean bathrooms
Highly rated for:
Very comfy beds
Highly rated for:
Very clean bathrooms
Highly rated for:
Very clean bathrooms
Highly rated for:
Very comfy beds
Highly rated for:
Very comfy beds
Highly rated for:
Very comfy beds
Highly rated for:
Very comfy beds
Highly rated for:
Very comfy beds

What guests loved the most:
“Everything was perfect: the location, the cleanliness,.the personnel. A TV in the room would have bien better but no mater. I highly recommend this hotel and I will come back with pleasure !”

Ankaoua Israel
“Very modern chic and basic Friendly efficient staff Fantastic location Shower powerful and hot but ...... see below”

Cathy United Kingdom
“Centrally located. 2 min from Leicester square and Covent Garden. Rooms are small clean and modern. Rooftop restaurant/lounge on the 10th floor is beautifully decorated with great view on London.”

Serge Switzerland
“Value For money. Roof top. Great bed, clean bathroom”

Lammechien Spain
“Great location and value for money. The staff were friendly and helpful. Rooms were adequate in size, as indicated, and the facilities were good. I like the interior decoration.”

Robert Sweden
“Absolutely perfect location for most things in London E.G. tourist destinations and shopping! We could walk pretty much everywhere we wanted to go! Stunning view if you get a high room.”

Ella United Kingdom
“best location clean comfortable cozy wanna stay again.”

Chansaem South Korea
“Great location, great staff, great breakfast, amazing views, comfortable beds.”

Jose United Kingdom
“Convenient location on Charing Cross Road very close to Leicester Square tube station and Trafalgar Square. Also great for West End theatre Very friendly and helpful check-in staff Very clean”

Gillian United Kingdom
“Loved the room, and especially the location Also amazing staff!”

Ashlee Australia

Stay in the heart of London –

One of our top picks in London.Situated within 200 yards of Arts Theatre and 350 yards of Prince Of Wales Theatre, Assembly Hotel offers rooms with air conditioning and a private bathroom in London. The property is located 350 yards from Charing Cross Road and a 3-minute walk from Trafalgar Square.

Each room features a walk-in power shower and free WiFi.

Shaftesbury Avenue is 350 yards from the hotel. London City Airport is 7.5 miles from the property.

Westminster Borough is a great choice for travellers interested in luxury brand shopping, shopping for clothes and theatre.

This is our guests' favourite part of London, according to independent reviews. This area is also great for shopping, with popular brands nearby: Apple, H&M, Zara, Burberry, Chanel.

This property also has one of the best-rated locations in London! Guests are happier about it compared to other properties in the area.

Couples particularly like the location — they rated it 9.8 for a two-person trip.

This property is also rated for the best value in London! Guests are getting more for their money when compared to other properties in this city.

We speak your language!

Assembly Hotel has been welcoming Booking.com guests since 4 May 2018.

Missing some information?

Brilliant!

Most popular facilities

Free WiFi

Family rooms

Non-smoking rooms

Restaurant

Facilities for disabled guests

24-hour front desk

Good for couples - they rate the facilities 8.0 for two-person stays.

Guests love...

“friendly staff”
150 related reviews

“perfect location”
125 related reviews

“comfortable bed”
69 related reviews

Breakfast info

Continental, Buffet

Free WiFi
Guests consistently rate the WiFi as excellent

Checkin day

Checkin month

Checkout day

Checkout month

Availability

When would you like to stay at Assembly Hotel?

Check-in date

Check-out date

Rooms

Adults

Children

Just booked in London 42 properties like Assembly Hotel were just booked in the last 15 minutes on our site

Hotel surroundings

–

Closest landmarks *

Wyndham's Theatre
0 miles
Garrick Theatre
0 miles
Odeon Cinema Leicester Square
0 miles
Hippodrome Casino
0.1 miles
Leicester Square Underground Station
0.1 miles
Noël Coward Theatre
0.1 miles
The Duke of York's Theatre
0.1 miles
The London Coliseum
0.1 miles
Arts Theatre
0.1 miles
National Portrait Gallery
0.1 miles

Restaurants and markets *

Covent Garden Market Market
1 miles

Natural beauty *

River Thames River
1 miles

Closest airports *

London City Airport
7.7 miles
London Heathrow Airport
14.2 miles
London Gatwick Airport
24.4 miles

Shopping nearby – all within 500m! *

Covent Garden Market High street
Popular brands like: Apple, H&M, Chanel, Burberry
Regent Street Luxury High street
Popular brands like: Apple, H&M, Zara, Burberry

What travellers love about this location

“Very modern chic and basic Friendly efficient staff Fantastic location Shower powerful and hot but ...... see below ”

Cathy

United Kingdom

8.3

“Centrally located. 2 min from Leicester square and Covent Garden. Rooms are small clean and modern. Rooftop restaurant/lounge on the 10th floor is beautiful...”

Serge

Switzerland

“best location clean comfortable cozy wanna stay again. ”

Chansaem

South Korea

9.5

Are you missing any information about this area?

Brilliant!

1 restaurant on site

B&H Garden Room

Cuisine: Local

Open for: Breakfast, Brunch, Dinner

Menu: À la carte

5 reasons to choose Assembly Hotel

Why book with us

Manage your bookings online

They speak 4 languages

Booking is safe

One of our top picks in London

House rules Assembly Hotel takes special requests - add in the next step!

Check-in

14:00 - 00:00

Guests are required to show a photo identification and credit card upon check-in

Check-out

Until 11:00 hours

Cancellation/
prepayment

Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required room.

Children and beds

Children of any age are welcome.

Children aged 12 years and above are considered adults at this property.

To see correct prices and occupancy information, please add the number of children in your group and their ages to your search.

There is no capacity for cots at this property.

There is no capacity for extra beds at this property.

Pets

Pets are not allowed.

Assembly Hotel accepts these cards and reserves the right to temporarily hold an amount prior to arrival.

The fine print

Cash payments cannot be processed at this property.

Please note that the card used to make the booking has to be presented upon check-in.

Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

“Everything was perfect: the location, the cleanliness,.the personnel. A TV in the room would have bien better but no mater. I highly recommend this hotel and I will come back with pleasure ! ”

“Centrally located. 2 min from Leicester square and Covent Garden. Rooms are small clean and modern. Rooftop restaurant/lounge on the 10th floor is beautifully decorated with great view on London.”

“Great location and value for money. The staff were friendly and helpful. Rooms were adequate in size, as indicated, and the facilities were good. I like the interior decoration. No frills for facilities, so no TVs or kettles, which is nice as the costs of these aren't passed on either...”

“Absolutely perfect location for most things in London E.G. tourist destinations and shopping! We could walk pretty much everywhere we wanted to go! Stunning view if you get a high room. Rooms are very basic but it’s kind of the aesthetic they have going on. Swanky look and vibe, really cool cocktail bar / restaurant up top! But book ahead as even as guests at the hotel we couldn’t go up at night due to it being booked up :( booked for an early breakfast though which was nice. Noise is an minimum can’t hear any of the traffic outside, I defo would stay here again and recommend to others.”

“Convenient location on Charing Cross Road very close to Leicester Square tube station and Trafalgar Square. Also great for West End theatre Very friendly and helpful check-in staff Very clean”

See all guest reviews for Assembly Hotel

Newest reviews for Assembly Hotel

Reviewed: 22 August 2019

Ankaoua
Israel
10

“Great!”
- • Leisure trip
- • Family with young children
- • Submitted via mobile
Everything was perfect: the location, the cleanliness,.the personnel. A TV in the room would have bien better but no mater. I highly recommend this hotel and I will come back with pleasure !
Reviewed: 22 August 2019

Cathy
United Kingdom

4 helpful votes
8.3

Very good
- • Leisure trip
- • Family with young children
- • Submitted via mobile
Our shower completely leaking causing the bathroom to flood Only one of us were able to shower for fear of causing more problems The sink drainage was also bad
Very modern chic and basic Friendly efficient staff Fantastic location Shower powerful and hot but ...... see below
Reviewed: 21 August 2019

Daniel
United Kingdom
9.2

Superb
- • Leisure trip
- • Solo traveller
No TV but you're not there to watch TV,. Rooms are small.
So quiet despite location
Reviewed: 21 August 2019

Anonymous
United Kingdom
7.5

Good
- • Leisure trip
- • Group
- • Submitted via mobile
The lack of facilities - no TV, no wardrobe Lack of variety for guests who have payed for breakfast included
The modern design and the bed was very comfortable
Reviewed: 20 August 2019

Serge
Switzerland

6 helpful votes
10

“Smart Hotel in Excellent location”
- • Leisure trip
- • Couple
Bed could be a bit larger
Centrally located. 2 min from Leicester square and Covent Garden. Rooms are small clean and modern. Rooftop restaurant/lounge on the 10th floor is beautifully decorated with great view on London.
Reviewed: 20 August 2019

Anonymous
Egypt

18 helpful votes
7.9

“A Good central hotel”
- • Leisure trip
- • Family with young children
- • Submitted via mobile
Cleanliness of the towels and sheets were not that good. Some times towels had spots and had some smell but were not bad at all. The absence of tv and fridge in the room was a minus. I was on the 9th floor and there were some renovations on the 10th floor . They honestly tried to keep it as much quiet as possible.
Staff were very welcoming and helpful, superb location, cute bunnies every where :)
Reviewed: 20 August 2019

Amber
United Kingdom

1 helpful vote
7.5

Good
- • Leisure trip
- • Couple
My only issue would be that there were a few scuffs and marks on the wall, but other than that we have no complaints. Maybe just a little paint touch up is needed.
We stayed here for one night, the hotel was lovely and in a convenient place for where we wanted to be. I booked this hotel for the quirky decor, and this lived up to the photo's I had seen. We didn't get a chance to take full advantage of the rooftop bar, however, it's lovely to have something like this available.
Reviewed: 20 August 2019

Nicholas
USA
9.2

“An outstanding modern find”
- • Business trip
- • Solo traveller
- • Submitted via mobile
The only thing which is inconvenient is that there is no telephone or line to the desk in the room. They do have a cool WhatsApp system of communication with guests, but for an older guest without the app or savvy it may present a small challenge. Everything else was stupendous.
It is trendy, clean, ver well appointed and very well situated. There is easy access to all major tourist attracting in London. The room was quiet, which is surprising for a busy part of London, but even on a weekend it was restful. The room is brilliantly designed and relatively spacious. Even their smaller, cheaper rooms are lovely. The bed was great, the amenities were great. They have a fantastic roof deck. Most of all, the guest service was exceptional. The staff is young, intelligent, and very service driven. I will stay in this trendy, modern, wonderful hotel again!
Reviewed: 19 August 2019

Lammechien
Spain
10

Exceptional
- • Leisure trip
- • Solo traveller
- • Submitted via mobile
That there was No food offerde in the restaurant On Sunday evening
Value For money. Roof top. Great bed, clean bathroom
Reviewed: 19 August 2019

Helen
United Kingdom
8.8

“great location finishing touches could be improved”
- • Leisure trip
- • Couple
the layout of the room could have been better. the lighting and air con were a bit tricky to understand!
location great. view from 8th floor good and only woken up a bit by sirens in the night.
Reviewed: 19 August 2019

Veronika
USA
9.2

Superb
- • Leisure trip
- • Couple
- • Submitted via mobile
Amazing location, nice stylish rooms. Amazing rooftop bar!
Reviewed: 19 August 2019

Miguel
Ireland
8.3

“Good comfortable hotel, not too expensive for London standards. Great location”
- • Business trip
- • Solo traveller
One of the lifts did not work which made it inconvenient to get to the room (I was on the 8th floor) as you had to wait quite a lot of the only lift to come down.
Location was perfect. Modern and clean hotel, comfortable room. Very close to Trafalgar Square and right in front of Covent Garden Station. Leicester is just a few minutes walk.
Reviewed: 19 August 2019

Robert
Sweden
8.8

“Great location and value for money.”
- • Leisure trip
- • Couple
Nothing that I could think of.
Great location and value for money. The staff were friendly and helpful. Rooms were adequate in size, as indicated, and the facilities were good. I like the interior decoration. No frills for facilities, so no TVs or kettles, which is nice as the costs of these aren't passed on either...
Reviewed: 19 August 2019

Tizzy
United Kingdom
9.6

“Amazing!!”
- • Leisure trip
- • Family with young children
- • Submitted via mobile
There was nothing I would change
The staff were amazing and so friendly!!
Reviewed: 17 August 2019

Ella
United Kingdom
8.8

“Fabulous stay ”
- • Leisure trip
- • Couple
- • Submitted via mobile
Wasn’t aloud to go to the cocktail bar, after being given some vouchers for drinks as it was my boyfriends birthday, just wish we were told to book a table when we checked in!
Absolutely perfect location for most things in London E.G. tourist destinations and shopping! We could walk pretty much everywhere we wanted to go! Stunning view if you get a high room. Rooms are very basic but it’s kind of the aesthetic they have going on. Swanky look and vibe, really cool cocktail bar / restaurant up top! But book ahead as even as guests at the hotel we couldn’t go up at night due to it being booked up :( booked for an early breakfast though which was nice. Noise is an minimum can’t hear any of the traffic outside, I defo would stay here again and recommend to others.

Sleeps	Room type
	Standard Double Room 1 double bed	Show prices
Start of dialog content 댴 Private bathroom This double room has air conditioning and soundproofing. Room facilities: • Shower • Air conditioning • Hairdryer • Toilet • Private bathroom • Heating • Carpeted • Soundproofing • Towels • Linen • Clothes rack • Toilet paper Free WiFi! Parking: No parking available. Please select everything you’d like to know more about (Your response helps provide better information for travellers) Beds Bathroom Kitchen Breakfast Room capacity Room view Room facilities Parking Smoking Other What do you want to know about the selected options? Enter your feedback Submit Cancel Thanks for your time! Your feedback will help us improve, so you can book more easily next time. Close We're sorry, but there was an error submitting your response. Please try again. Retry Missing some information? Yes / No Great! Thanks for your response. Check-in date Check-out date Rooms Adults Children End of dialog content
	Small Double Room 1 double bed	Show prices
Start of dialog content 댴 Private bathroom This double room features air conditioning and soundproofing. Room facilities: • Shower • Air conditioning • Hairdryer • Toilet • Private bathroom • Heating • Carpeted • Soundproofing • Towels • Linen • Clothes rack • Toilet paper Free WiFi! Parking: No parking available. Please select everything you’d like to know more about (Your response helps provide better information for travellers) Beds Bathroom Kitchen Breakfast Room capacity Room view Room facilities Parking Smoking Other What do you want to know about the selected options? Enter your feedback Submit Cancel Thanks for your time! Your feedback will help us improve, so you can book more easily next time. Close We're sorry, but there was an error submitting your response. Please try again. Retry Missing some information? Yes / No Great! Thanks for your response. Check-in date Check-out date Rooms Adults Children End of dialog content
	Superior Double Room 1 double bed	Show prices
Start of dialog content 댴 Private bathroom This double room has a soundproofing and air conditioning. Room facilities: • Shower • Air conditioning • Hairdryer • Toilet • Private bathroom • Heating • Carpeted • Soundproofing • City view • Towels • Linen • Clothes rack • Toilet paper Free WiFi! Parking: No parking available. Please select everything you’d like to know more about (Your response helps provide better information for travellers) Beds Bathroom Kitchen Breakfast Room capacity Room view Room facilities Parking Smoking Other What do you want to know about the selected options? Enter your feedback Submit Cancel Thanks for your time! Your feedback will help us improve, so you can book more easily next time. Close We're sorry, but there was an error submitting your response. Please try again. Retry Missing some information? Yes / No Great! Thanks for your response. Check-in date Check-out date Rooms Adults Children End of dialog content
	Budget Double Room 1 double bed	Show prices
Start of dialog content 댴 Private bathroom Room facilities: • Shower • Hairdryer • Toilet • Private bathroom • Towels • Linen • Toilet paper Free WiFi! Parking: No parking available. Please select everything you’d like to know more about (Your response helps provide better information for travellers) Beds Bathroom Kitchen Breakfast Room capacity Room view Room facilities Parking Smoking Other What do you want to know about the selected options? Enter your feedback Submit Cancel Thanks for your time! Your feedback will help us improve, so you can book more easily next time. Close We're sorry, but there was an error submitting your response. Please try again. Retry Missing some information? Yes / No Great! Thanks for your response. Check-in date Check-out date Rooms Adults Children End of dialog content

Hotel Assembly Hotel

Assembly Hotel 3-star hotel

Stay in the heart of London – Excellent location - show map

Most popular facilities

Guests love...

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Room facilities:

Parking:

Room facilities:

Parking:

Room facilities:

Parking:

Hotel surroundings

Closest landmarks *

Restaurants and markets *

Natural beauty *

Closest airports *

Shopping nearby – all within 500m! *

Most popular landmarks *

What travellers love about this location

B&H Garden Room

5 reasons to choose Assembly Hotel

Why book with us

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Assembly Hotel

Stay in the heart of London –

Facilities of Assembly Hotel

House rules Assembly Hotel takes special requests - add in the next step!