Hotel
 Assembly Hotel

27-31 Charing Cross Rd, Westminster Borough, London, WC2H 0LS, United Kingdom – Excellent location - show map – Metro access

Excellent location — rated 9.7/10! (score from 2624 reviews)

Real guests • Real stays • Real opinions

8.2
Very good
2,624 reviews

Excellent location and very friendly staff. Room was much larger than it appeared in photos.

Scott United Kingdom

clean room, friendly staff and great location. The staff even let us leave our luggage with them after checking out for about 6 hours without an additional fee 🙂

Erica United Kingdom

First of all, I booked this hotel solely for the location and I thought that it would be a great hotel in a good location. It turned out to be a marvellous hotel in that location, The staff are down to earth, funny and always cheerful. They are a credit to this hotel, which manages to have a chill, relaxed vibe whilst also demonstrating high standards. The bedroom was comfortable, well air-conditioned, with a fabulous shower.

Robbie United Kingdom

Great location! Only 2 minutes from Picadilly Station. Awesome staff!

Haubert Australia

Room was lovely and just fine for a flying visit to london. Hotel location was perfect with lovey friendly staff!

Dannielle United Kingdom

Superb location! Really comfy bed. Great shower. Super friendly & helpful staff. Very clean.

Penny United Kingdom

Easy location to access and both myself and my guests room were close together

Brandon United Kingdom

Perfect for someone with limited mobility as access issues covered by stair lift and fabulous accessible room. Staff couldn’t have been more helpful and so friendly.

Louise United Kingdom

brilliant staff! so friendly and helpful! central location, rooms were great

Anne Ireland

Room had some quirky features, very comfortable bed and excellent location!

Chrissy United Kingdom
8.2
Very good
2,624 reviews
  • What guests loved the most:
  • “Excellent location and very friendly staff. Room was much larger than it appeared in photos.”
    Scott Scott United Kingdom United Kingdom
  • “clean room, friendly staff and great location. The staff even let us leave our luggage with them after checking out for about 6 hours without an additional fee 🙂”
    Erica Erica United Kingdom United Kingdom
  • “First of all, I booked this hotel solely for the location and I thought that it would be a great hotel in a good location.”
    Robbie Robbie United Kingdom United Kingdom
  • “Great location! Only 2 minutes from Picadilly Station. Awesome staff!”
    Haubert Haubert Australia Australia
  • “Room was lovely and just fine for a flying visit to london. Hotel location was perfect with lovey friendly staff!”
    Dannielle Dannielle United Kingdom United Kingdom
  • “Superb location! Really comfy bed. Great shower. Super friendly & helpful staff. Very clean.”
    Penny Penny United Kingdom United Kingdom
  • “Easy location to access and both myself and my guests room were close together”
    Brandon Brandon United Kingdom United Kingdom
  • “Perfect for someone with limited mobility as access issues covered by stair lift and fabulous accessible room. Staff couldn’t have been more helpful and so friendly.”
    Louise Louise United Kingdom United Kingdom
  • “brilliant staff! so friendly and helpful! central location, rooms were great”
    Anne Anne Ireland Ireland
  • “Room had some quirky features, very comfortable bed and excellent location!”
    Chrissy Chrissy United Kingdom United Kingdom

Categories:

  • Staff9.0
  • Facilities7.7
  • Cleanliness8.6
  • Comfort8.5
  • Value for money7.9
  • Location 9.7
  • Free WiFi8.2
High score for London

Stay in the heart of London – Excellent location - show map

You're eligible for a Genius discount at Assembly Hotel! To save at this property, all you have to do is sign in.

Situated within 200 yards of Arts Theatre and 350 yards of Prince Of Wales Theatre, Assembly Hotel offers rooms with air conditioning and a private bathroom in London. The property is located 350 yards from Charing Cross Road and a 3-minute walk from Trafalgar Square.

Each room features a walk-in power shower and free WiFi.

Shaftesbury Avenue is 350 yards from the hotel. London City Airport is 7.5 miles from the property.

This is our guests' favourite part of London, according to independent reviews.

Couples particularly like the location — they rated it 9.7 for a two-person trip.

Assembly Hotel has been welcoming Booking.com guests since 4 May 2018.

Show me more

Most popular facilities

Free WiFi
Family rooms
Non-smoking rooms
Restaurant
Facilities for disabled guests
24-hour front desk
Bar

Property highlights

Situated in the real heart of London, this hotel has an excellent location score of 9.7

Breakfast info

Continental

Saved to 16307 lists

Availability

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4 reasons to choose Assembly Hotel

  • Prices you can't beat!
  • Booking is safe
  • Manage your bookings online
  • The staff speak English

Guest reviews

8.2
Very good · 2,624 reviews
Read all reviews
  • Staff9.0
  • Facilities7.7
  • Cleanliness8.6
  • Comfort8.5
  • Value for money7.9
  • Location 9.7
    View
  • Free WiFi8.2
High score for London

Select topics to read reviews:

See what guests loved the most:

  • Scott
    United KingdomUnited Kingdom
    “Excellent location and very friendly staff. Room was much larger than it appeared in photos.”
  • Erica
    United KingdomUnited Kingdom
    “clean room, friendly staff and great location. The staff even let us leave our luggage with them after checking out for about 6 hours without an additional fee 🙂”
  • Robbie
    United KingdomUnited Kingdom
    “First of all, I booked this hotel solely for the location and I thought that it would be a great hotel in a good location. It turned out to be a marvellous hotel in that location, The staff are down to earth, funny and always cheerful. They are a...”
  • Haubert
    AustraliaAustralia
    “Great location! Only 2 minutes from Picadilly Station. Awesome staff!”
  • D
    Dannielle
    United KingdomUnited Kingdom
    “Room was lovely and just fine for a flying visit to london. Hotel location was perfect with lovey friendly staff!”
  • Penny
    United KingdomUnited Kingdom
    “Superb location! Really comfy bed. Great shower. Super friendly & helpful staff. Very clean.”
  • Brandon
    United KingdomUnited Kingdom
    “Easy location to access and both myself and my guests room were close together”
  • Louise
    United KingdomUnited Kingdom
    “Perfect for someone with limited mobility as access issues covered by stair lift and fabulous accessible room. Staff couldn’t have been more helpful and so friendly.”
  • Anne
    IrelandIreland
    “brilliant staff! so friendly and helpful! central location, rooms were great”
  • C
    Chrissy
    United KingdomUnited Kingdom
    “Room had some quirky features, very comfortable bed and excellent location!”
Property questions and answers
Browse questions from guests for anything extra you want to know about the property

The property usually replies within a few days

  • Is there iron in room..and can i check in early around 12..or leave luggage early.. and after check out
    Good morning, Thank you for choosing us at Assembly London Hotel! As requested, an early check-in it's subject to availability of the rooms that we have ready on the day. However, you are more than welcome to store your luggage with us in our storage room until the check-in time it's 2pm. For the iron, please approach to reception once you need it and we'll provide it to you. Kind regards, Somaya El Amri Guest service agent
    Asked about: Small Double Room • Answered on 20 October 2019
  • Is there a laundry in the hotel or a laundromat nearby?
    Nearest laundry place Marshall laundry
    Answered on 19 December 2021
  • Hi, are there hairdryers in every room?
    Hi, Yes there are.
    Answered on 10 December 2021
  • Can I open the bedroom window for fresh air instead of air conditioning?
    Hi, All of our windows in the hotel do not open unfortunately. Regards, Assembly Team x
    Answered on 9 November 2019
  • Hi I set the payment time on this Wednesday but could you wait until Friday? I can pay at that time. Yusuke
    Hello, We will charge you when you check in. Regards, Marta
    Answered on 21 September 2021

  • Still looking?

    Thanks! You will receive an email as soon as the property has answered your question.

Thanks! You will receive an email as soon as the property has answered your question.

Hotel surroundings *
Guests loved walking around the neighbourhood!
Excellent location - show map
What's nearby
  • Wyndham's Theatre
    0 miles
  • Garrick Theatre
    0 miles
  • Odeon Cinema Leicester Square
    0 miles
  • Hippodrome Casino
    0.1 miles
  • Noël Coward Theatre
    0.1 miles
  • The Duke of York's Theatre
    0.1 miles
  • The London Coliseum
    0.1 miles
  • Arts Theatre
    0.1 miles
  • National Portrait Gallery
    0.1 miles
Top attractions
  • Prince of Wales Theatre
    0.2 miles
  • Trafalgar Square
    0.2 miles
  • Piccadilly Circus
    0.3 miles
  • London Eye
    0.6 miles
  • Big Ben
    0.7 miles
  • Houses of Parliament
    0.8 miles
  • Buckingham Palace
    0.9 miles
  • Tower of London
    2.2 miles
  • O2 Arena
    5.7 miles
  • Wembley Stadium
    7.2 miles
Natural beauty
  • River River Thames
    1 miles
Public transport
  • Metro Leicester Square Underground Station
    0.1 miles
Closest airports
  • London City Airport
    7.7 miles
  • London Heathrow Airport
    14.2 miles
  • London Gatwick Airport
    24.4 miles
* All distances are measured in straight lines. Actual travel distances may vary.
Missing some information? Yes / No
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Thanks! You will receive an email as soon as the property has answered your question.
1 restaurant on site

    Restaurant

    Cuisine: Italian

    Menu: À la carte

Facilities of Assembly Hotel

Most popular facilities

Free WiFi
Family rooms
Non-smoking rooms
Restaurant
Facilities for disabled guests
24-hour front desk
Bar
Food & Drink
  • Bar
  • Restaurant
Internet
WiFi is available in all areas and is free of charge.
Parking
No parking available.
Services
  • Daily housekeeping
  • Luggage storage
  • 24-hour front desk
Reception services
  • Invoice provided
Safety & security
  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Key card access
General
  • Air conditioning
  • Non-smoking throughout
  • Soundproof rooms
  • Lift
  • Family rooms
  • Facilities for disabled guests
  • Non-smoking rooms
Accessibility
  • Emergency cord in bathroom
  • Lower bathroom sink
  • Toilet with grab rails
  • Wheelchair accessible
Languages spoken
  • Bengali
  • English
  • Spanish
Missing some information? Yes / No
Great! Thanks for your response.
Thanks! You will receive an email as soon as the property has answered your question.

House rules Assembly Hotel takes special requests - add in the next step!

Check-in

14:00 - 23:30

Guests are required to show a photo identification and credit card upon check-in

Check-out

05:00 - 11:00

Cancellation/
prepayment

Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required room.

Children and beds

Child policies

Children of any age are welcome.

Children aged 12 years and above are considered adults at this property.

To see correct prices and occupancy information, please add the number of children in your group and their ages to your search.

Cot and extra bed policies

There is no capacity for cots at this property.

There is no capacity for extra beds at this property.

Age restriction

The minimum age for check-in is 18

Pets

Pets are not allowed.

Maestro Mastercard Visa Diners Club American Express Assembly Hotel accepts these cards and reserves the right to temporarily hold an amount prior to arrival.

The fine print

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain.

Cash payments cannot be processed at this property.

Please note that the card used to make the booking has to be presented upon check-in.

Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

FAQs about Assembly Hotel

  • Guests staying at Assembly Hotel can enjoy a highly-rated breakfast during their stay (guest review score: 7.1).

    Breakfast option(s) include:

    • Continental

  • Assembly Hotel is 450 yards from the centre of London.

  • Room options at Assembly Hotel include:

    • Double

  • Assembly Hotel has 1 restaurant:

    • Restaurant

  • The prices at Assembly Hotel may vary depending on your stay (e.g. dates you select, hotel's policy etc.). See the prices by entering your dates.

  • Check-in at Assembly Hotel is from 14:00, and check-out is until 11:00.

  • Assembly Hotel offers the following activities / services (charges may apply):

    • From the nearest airport, you can get to Assembly Hotel by:

      • Metro 50min