Situated 5 minutes’ walk from Oxford Street, The Soho Hotel features a fully equipped gym with an on-site personal trainer. Piccadilly Circus and Leicester Square are within a 10-minute walk of the hotel, as well as many tube stations. A selection of London's best restaurants and bars, cafés, theatres and nightlife are within walking distance of the hotel, as well as the historic area of Soho Square which features a park and garden. Each air-conditioned room at The Soho includes a flat-screen TV, fully stocked minibar and an iPod docking station. An en suite bathroom is also provided. Guests can also make use of a beauty treatment room, which offers full body massage, facials and manicures. Modern European cuisine is served in the on-site restaurant, which also offers a breakfast menu and afternoon tea. A relaxing drink can be enjoyed in the award-winning bar.

Couples particularly like the location — they rated it 9.6 for a two-person trip.

The Soho Hotel, Firmdale Hotels has been welcoming guests since 1 Jun 2012.

Property highlights

Situated in the real heart of London, this hotel has an excellent location score of 9.7

Want a great night's sleep? This hotel was highly rated for its very comfy beds.

Breakfast info

Full English/Irish

Private parking at the hotel

Loyal customers

There are more repeat guests here than most other properties.


Select dates to see this property's availability and prices

Room type
1 large double bed
1 extra-large double bed
1 extra-large double bed
1 extra-large double bed
1 extra-large double bed
1 extra-large double bed
Bedroom 1:
1 extra-large double bed
Bedroom 2:
1 extra-large double bed
1 extra-large double bed
1 extra-large double bed
1 extra-large double bed
1 extra-large double bed
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Something went wrong. Please try again later.
Guest reviews


Value for money
Free WiFi
High score for London
Select topics to read reviews:

See what guests loved the most:

  • Ann
    United KingdomUnited Kingdom
    Just around corner from underground. Comfortable beds. Spacious rooms. Smart decor. Professional.
  • Eelco
    United KingdomUnited Kingdom
    Great service, excellent bar and cery comfortable and qyiet room
  • M
    Friendly service, size of bed, gym, birthday gift (thank you!), toilet, room service, windows, breakfast and much more :)
  • Greenbergvet
    United KingdomUnited Kingdom
    Love this place. The room was huge, stunning with the light pouring through the windows, the bed was high high and so comfy. Spotlessly clean. Truly felt 5 star. Little touches, the room spray, the turndown water, the thick towels, the hot hot...
  • Dana
    United Arab EmiratesUnited Arab Emirates
    Beautiful hotel with everything you dream about. Every room like Libary and others are perfectly decorated. Our apartment was lovely, I could stay there all days… Breakfast fantastic, bar open till midnight… Very close to China town and close to...
  • Bianca
    United KingdomUnited Kingdom
    Great location, lovely decor, delicious breakfast, clean, excellent service
  • Vanessa
    United KingdomUnited Kingdom
    this hotel feels like staying at the sort of home I would like to have! we've been a few times to firmdale hotels and they are all so lovely. staff are great - decor is so appealing. cocktail bar and restaurant has great food and acoustics. We...
  • Marianne
    United StatesUnited States
    Our stay at the Soho Hotel was wonderful. The room was clean, spacious and beautifully decorated. The room was at the back end of the hotel so it was very quiet at night. The beds were amazingly comfortable! The staff was attentive, friendly and...
  • Rene
    Location super! Overall design and comfort excellent.
  • Arbeea
    The design and the details of the rooms, looby, and the lift. And the perfect location 👌

Property questions and answers
Browse questions from guests for anything extra you want to know about the property
The property usually replies within a few days

  • we are staying on Saturday night and would like to book parking please can you let me know the nearest safe parking and if I can pre book thanks DR

    Good Morning, I hope this email finds you well. We do offer parking assistant at £45.00 for 24 hours. There is no need to pre-book this, just advise..
    Answered on 9 December 2020
  • Hi there, will the delux room for three adults and one child be suitable? Child is 7 years old. This is what appears on the search but I noted just on..

    Thank you for the question. Deluxe Rooms are suitable for 3 adults or 2 adult and 2 children under 12yo. I would recommend to book a Junior Suite and..
    Answered on 12 September 2022
  • Good morning, Do the deluxe rooms have connecting doors? Thank you

    Thank you for your message, Our Deluxe Rooms can only be connected to Deluxe Junior Suites. Thank you
    Answered on 21 February 2022
  • Do all the Deluxe room have terrace?

    Dear Guest, Thank you for the message. Only Deluxe Terrace Rooms and our Headline suites located in the 5th floor have terrace. Regular Deluxe Ro..
    Answered on 16 August 2023
  • can I pay cash

    Accommodation can be settled by cash, however please note that we do require a deposit for incidental's which will be of a greater value if settled by..
    Answered on 24 May 2023
  • Are there lifts to suite

    Yes, there are lifts to the upper floors of the hotel.
    Answered on 27 December 2021
  • Still looking?

Hotel surroundings *

1 restaurant on site

  • Refuel
    • Cuisine
    • Ambiance

Facilities of The Soho Hotel, Firmdale Hotels
Great facilities! Review score, 9.5

Most popular facilities
  • Free WiFi
  • Private parking
  • Family rooms
  • Non-smoking rooms
  • Fitness centre
  • Restaurant
  • Facilities for disabled guests
  • Room service
  • Bar
  • Bidet
  • Slippers
  • Private bathroom
  • Free toiletries
  • Bathrobe
  • Hairdryer
  • Shower
  • Wardrobe or closet
  • Alarm clock
Living Area
  • Desk
Media & Technology
  • iPod dock
  • Flat-screen TV
  • Cable channels
  • Radio
  • Telephone
Food & Drink
  • Fruits
    Additional charge
  • Wine/champagne
    Additional charge
  • Kid meals
    Additional charge
  • Special diet menus (on request)
  • Snack bar
  • Breakfast in the room
  • Bar
  • Minibar
  • Restaurant
WiFi is available in all areas and is free of charge.
Private parking is possible on site (reservation is not needed) and costs £60 per day.
  • Valet parking
  • Parking garage
Reception services
  • Invoice provided
  • Concierge service
  • Luggage storage
  • Currency exchange
  • Express check-in/check-out
  • 24-hour front desk
Entertainment and family services
  • Board games/puzzles
  • Babysitting/child services
    Additional charge
Cleaning services
  • Daily housekeeping
  • Trouser press
    Additional charge
  • Ironing service
    Additional charge
  • Dry cleaning
    Additional charge
  • Laundry
    Additional charge
Business facilities
  • Fax/photocopying
    Additional charge
  • Meeting/banquet facilities
    Additional charge
Safety & security
  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Security alarm
  • Safety deposit box
  • Shuttle service
    Additional charge
  • Shared lounge/TV area
  • Air conditioning
  • Non-smoking throughout
  • Heating
  • Packed lunches
  • Lift
  • Family rooms
  • Facilities for disabled guests
  • Non-smoking rooms
  • Room service
  • Wheelchair accessible
  • Body treatments
  • Facial treatments
  • Beauty Services
  • Massage
    Additional charge
  • Fitness centre
Languages spoken
  • German
  • English
  • Spanish
  • French
  • Hungarian
  • Italian
  • Portuguese
  • Russian

House rules

The Soho Hotel, Firmdale Hotels takes special requests - add in the next step!


From 15:00

Guests are required to show a photo identification and credit card upon check-in


Until 12:00



Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required room.

Children and beds

Child policies

Children of any age are welcome.

Children 18 years and above will be charged as adults at this property.

To see correct prices and occupancy information, please add the number of children in your group and their ages to your search.

Cot and extra bed policies

0 - 2 years
Extra bed upon request
£78 per child, per night
Cot upon request
3+ years
Extra bed upon request
£78 per person, per night

Prices for cots and extra beds are not included in the total price, and will have to be paid for separately during your stay.

The number of extra beds and cots allowed is dependent on the option you choose. Please check your selected option for more information.

All cots and extra beds are subject to availability.

No age restriction

There is no age requirement for check-in


Pets are not allowed.


When booking more than 4 rooms, different policies and additional supplements may apply.

Mastercard Visa American Express Cash is not accepted The Soho Hotel, Firmdale Hotels accepts these cards and reserves the right to temporarily hold an amount prior to arrival.

The fine print

Please note, extra beds and cots can only be accommodated in the following room types: Deluxe Double Room, Luxury Junior Suite and Deluxe Junior Suite.

In response to Coronavirus (COVID-19), additional safety and sanitation measures are in effect at this property.

Food & beverage services at this property may be limited or unavailable due to Coronavirus (COVID-19).

Due to Coronavirus (COVID-19), this property is taking steps to help protect the safety of guests and staff. Certain services and amenities may be reduced or unavailable as a result.

Spa and gym facilities at this property are unavailable due to Coronavirus (COVID-19).

Please inform The Soho Hotel, Firmdale Hotels in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation.

Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

FAQs about The Soho Hotel, Firmdale Hotels

  • The Soho Hotel, Firmdale Hotels offers the following activities / services (charges may apply):

    • Fitness centre
    • Massage
    • Body treatments
    • Beauty Services
    • Facial treatments

  • The prices at The Soho Hotel, Firmdale Hotels may vary depending on your stay (e.g. dates you select, hotel's policy etc.). See the prices by entering your dates.

  • The Soho Hotel, Firmdale Hotels has 1 restaurant:

    • Refuel

  • Guests staying at The Soho Hotel, Firmdale Hotels can enjoy a highly-rated breakfast during their stay (guest review score: 8.6).

    Breakfast option(s) include:

    • Full English/Irish

  • Room options at The Soho Hotel, Firmdale Hotels include:

    • Double
    • Quadruple
    • Suite
    • Triple

  • Check-in at The Soho Hotel, Firmdale Hotels is from 15:00, and check-out is until 12:00.

  • The Soho Hotel, Firmdale Hotels is 950 yards from the centre of London. All distances are measured in straight lines. Actual travel distances may vary.