Just a 5-minute walk from Oxford Street, The Soho Hotel features a fully equipped gym with an on-site personal trainer. Piccadilly Circus and Leicester Square are within a 10-minute walk of the hotel, as well as many tube (subway) stations. A selection of London's best restaurants and bars, cafes, theaters and nightlife are within walking distance of the hotel, as well as the historic area of Soho Square which features a park and garden. Each air-conditioned room at The Soho includes a flat-screen TV, fully stocked minibar and an iPod docking station. A private bathroom is also provided. Guests can also use a beauty treatment room, with full body massage, facials and manicures. Modern European cuisine is served in the on-site restaurant, which also offers a breakfast menu and afternoon tea. A relaxing drink can be enjoyed in the award-winning bar.

This is our guests' favorite part of London, according to independent reviews.

Couples in particular like the location – they rated it 9.6 for a two-person trip.

The Soho Hotel, Firmdale Hotels has been welcoming Booking.com guests since Jun 1, 2012

Property Highlights

Located in the heart of London, this hotel has an excellent location score of 9.7

Want a great night's sleep? This hotel was highly-rated for its very comfy beds.

Breakfast Info

Full English/Irish

Private parking at the hotel

Loyal Customers

There are more repeat guests here than most other properties.


Select dates to see this property's availability and prices

Room Type
1 queen bed
1 king bed
1 king bed
1 king bed
Bedroom 1:
1 king bed
Bedroom 2:
1 king bed
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Guest reviews


Value for money
Free WiFi
High score for London
Select topics to read reviews:

See what guests loved the most:

  • Simona
    Breakfast was great- all staff are very pleasant and attentive without being overbearing. Turndown service is perfect.
  • Tamer
    Everything ! Perfectly located in vibrant Soho and close to all the major areas in central London. Clean, spacious and although in the middle of Soho, yet the rooms are quite and well insulated. Housekeeping is amazing and very friendly, and the...
  • S
    United States of AmericaUnited States of America
    Hotel was in heart of theater district. You could walk to Buckingham Palace and most tourist spots. The hotel was in excellent condition. The room was beautiful and bathroom had a towel warmer! They thought of everything!
  • Susan
    United States of AmericaUnited States of America
    Decor is charming, outstanding staff who made me feel welcome. Room had very comfortable bed and lovely linens. all the staff were super friendly and truly went out of their easy to help
  • Jenny
    amazing location, rooms are extremely comfortable and spacious.
  • Robert
    United States of AmericaUnited States of America
    stay there often. outstanding staff. amazing rooms. always helpful Clive is one stop shop for help and info about everything London
  • Huda
    the hotel was very professional staff who handled all my requests with quick response
  • Pierre
    United States of AmericaUnited States of America
    Large rooms, extremely helpful and friendly staff, a nice drawing room with an honesty bar that is open 24/7. Excellent hotel in the heart of London's SOHO.
  • Idit
    Very clean, the room is big and comfortable. Absolutely nothing bad to say
  • Sarah
    Hong KongHong Kong
    The team were SO helpful and I really enjoyed talking with them. They went above and beyond at every step. Amazing!

Property questions and answers
Browse questions from guests for anything extra you want to know about the property
The property usually replies within a few days

  • we are staying on Saturday night and would like to book parking please can you let me know the nearest safe parking and if I can pre book thanks DR

    Good Morning, I hope this email finds you well. We do offer parking assistant at £45.00 for 24 hours. There is no need to pre-book this, just advise..
    Answered on 9 December 2020
  • Hi there, will the delux room for three adults and one child be suitable? Child is 7 years old. This is what appears on the search but I noted just on..

    Thank you for the question. Deluxe Rooms are suitable for 3 adults or 2 adult and 2 children under 12yo. I would recommend to book a Junior Suite and..
    Answered on 12 September 2022
  • Good morning, Do the deluxe rooms have connecting doors? Thank you

    Thank you for your message, Our Deluxe Rooms can only be connected to Deluxe Junior Suites. Thank you
    Answered on 21 February 2022
  • Do all the Deluxe room have terrace?

    Dear Guest, Thank you for the message. Only Deluxe Terrace Rooms and our Headline suites located in the 5th floor have terrace. Regular Deluxe Ro..
    Answered on 16 August 2023
  • can I pay cash

    Accommodation can be settled by cash, however please note that we do require a deposit for incidental's which will be of a greater value if settled by..
    Answered on 24 May 2023
  • Are there lifts to suite

    Yes, there are lifts to the upper floors of the hotel.
    Answered on 27 December 2021
  • Still looking?

Hotel area info *

1 Restaurant On Site

  • Refuel
    • Cuisine
    • Ambience

Amenities of The Soho Hotel, Firmdale Hotels
Great facilities! Review score, 9.6

Most popular amenities
  • Free WiFi
  • Private Parking
  • Family rooms
  • Non-smoking rooms
  • Fitness center
  • Restaurant
  • Facilities for disabled guests
  • Room service
  • Bar
  • Bidet
  • Slippers
  • Private Bathroom
  • Free toiletries
  • Bathrobe
  • Hairdryer
  • Shower
  • Wardrobe or closet
  • Alarm clock
Living Area
  • Desk
Media & Technology
  • iPod dock
  • Flat-screen TV
  • Cable channels
  • Radio
  • Telephone
Food & Drink
  • Fruit
    Additional charge
  • Wine/Champagne
    Additional charge
  • Kids' meals
    Additional charge
  • Special diet meals (on request)
  • Snack bar
  • Breakfast in the room
  • Bar
  • Minibar
  • Restaurant
WiFi is available in all areas and is free of charge.
Private parking is available on site (reservation is not needed) and costs £60 per day.
  • Valet parking
  • Parking garage
Front Desk Services
  • Invoice provided
  • Concierge
  • Baggage storage
  • Currency exchange
  • Express check-in/out
  • 24-hour front desk
Entertainment & Family Services
  • Board games/Puzzles
  • Babysitting/Child services
    Additional charge
Cleaning Services
  • Daily housekeeping
  • Suit press
    Additional charge
  • Ironing service
    Additional charge
  • Dry cleaning
    Additional charge
  • Laundry
    Additional charge
Business Facilities
  • Fax/Photocopying
    Additional charge
  • Meeting/Banquet facilities
    Additional charge
Safety & security
  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Security alarm
  • Safe
  • Shuttle service
    Additional charge
  • Shared lounge/TV area
  • Air conditioning
  • Smoke-free property
  • Heating
  • Packed lunches
  • Elevator
  • Family rooms
  • Facilities for disabled guests
  • Non-smoking rooms
  • Room service
  • Wheelchair accessible
  • Body treatments
  • Facial treatments
  • Beauty services
  • Massage
    Additional charge
  • Fitness center
Languages Spoken
  • German
  • English
  • Spanish
  • French
  • Hungarian
  • Italian
  • Portuguese
  • Russian

House rules

The Soho Hotel, Firmdale Hotels takes special requests – add in the next step!


From 3:00 PM

Guests are required to show a photo ID and credit card at check-in


Until 12:00 PM



Cancellation and prepayment policies vary according to accommodations type. Please enter the dates of your stay and check what conditions apply to your preferred room.

Children & Beds

Child policies

Children of all ages are welcome.

Children 18 and above will be charged as adults at this property.

To see correct prices and occupancy info, add the number and ages of children in your group to your search.

Crib and extra bed policies

0 - 2 years
Extra bed upon request
£78 per child, per night
Crib upon request
3+ years
Extra bed upon request
£78 per person, per night

Prices for cribs and extra beds aren't included in the total price. They'll have to be paid for separately during your stay.

The number of extra beds and cribs allowed depends on the option you choose. Check your selected option for more info.

All cribs and extra beds are subject to availability.

No age restriction

There's no age requirement for check-in


Pets are not allowed.


When booking more than 4 rooms, different policies and additional supplements may apply.

Mastercard Visa American Express Cash is not accepted The Soho Hotel, Firmdale Hotels accepts these cards and reserves the right to temporarily hold an amount prior to arrival.

The fine print

Please note, extra beds and cribs can only be accommodated in the following room types: Deluxe Double Room, Luxury Junior Suite and Deluxe Junior Suite.

In response to the coronavirus (COVID-19), additional safety and sanitation measures are in effect at this property.

Food and beverage services at this property may be limited or unavailable due to the coronavirus (COVID-19).

Due to the coronavirus (COVID-19), this property is taking steps to protect the safety of guests and staff. Certain services and amenities may be reduced or unavailable as a result.

Spa and gym facilities at this property are unavailable due to the coronavirus (COVID-19).

Please inform The Soho Hotel, Firmdale Hotels of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.

Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

FAQs about The Soho Hotel, Firmdale Hotels

  • Check-in at The Soho Hotel, Firmdale Hotels is from 3:00 PM, and check-out is until 12:00 PM.

  • The Soho Hotel, Firmdale Hotels is 2,800 feet from the center of London. All distances are measured in straight lines. Actual travel distances may vary.

  • Guests staying at The Soho Hotel, Firmdale Hotels can enjoy a highly-rated breakfast during their stay (guest review score: 8.6).

    Breakfast option(s) include:

    • Full English/Irish

  • Room options at The Soho Hotel, Firmdale Hotels include:

    • Double
    • Quad
    • Suite
    • Triple

  • The Soho Hotel, Firmdale Hotels has 1 restaurant:

    • Refuel

  • The Soho Hotel, Firmdale Hotels offers the following activities/services (charges may apply):

    • Fitness center
    • Massage
    • Body treatments
    • Beauty services
    • Facial treatments

  • The prices at The Soho Hotel, Firmdale Hotels may vary depending on your stay (e.g. dates, hotel's policy etc.). To see prices, enter your dates.