The Ancient Gatehouse, Wells (UK) deals

Booking.com guest review guidelines

Only a customer who has booked through Booking.com and stayed at the property in question can write a review. This lets us know that our reviews come from real guests, like you. Who better to tell others about the free breakfast, friendly staff, or quiet room than someone who’s stayed at the property before?

We want you to share your story, both the good and the bad. All we ask is that you follow a few simple guidelines.

Reviews vision

We believe review contributions and property responses will highlight a wide range of opinion and experiences, which are critical in helping guests make well-informed decisions about where to stay.

Reviews principles

Contributions to Booking.com are a reflection of the dedication of our guests and properties, and are treated with the utmost respect.

Whether negative or positive, we will post every comment in full and as quickly as possible, provided the guidelines are met. We will also provide transparency over the status of submitted content.

We will use the same guidelines and standards for all user-generated content as well as the property replies to that content.

We will allow the contributions to speak for themselves, and we won’t be the judge of reality. Booking.com’s role is that of a distributor of feedback from both guest and property.

Guidelines and standards for Reviews

These guidelines and standards aim to keep the content on Booking.com relevant and family-friendly without limiting expression of strong opinions. They are also applicable regardless of the sentiment of the comment.

Contributions should be travel related. The most helpful contributions are detailed and help others make better decisions. Please don’t include personal, political, ethical, or religious commentary. Promotional content will be removed and issues concerning Booking.com’s services should be routed to our Customer Service or Accommodation Service teams.

Contributions should be appropriate for a global audience. Please avoid using profanity or attempts to approximate profanity with creative spelling, in any language. Comments and media that include 'hate speech', discriminatory remarks, threats, sexually explicit remarks, violence, and the promotion of illegal activity are not permitted.

All content should be genuine and unique to the guest. Reviews are most valuable when they are original and unbiased. Your contribution should be yours. Booking.com property partners should not post on behalf of guests or offer incentives in exchange for reviews. Attempts to bring down the rating of a competitor by submitting a negative review will not be tolerated.

Respect the privacy of others. Booking.com will make an effort to obscure email addresses, telephone numbers, website addresses, social media accounts, and similar details.

The opinions expressed in contributions are those of Booking.com customers and properties and not of Booking.com. Booking.com does not accept responsibility or liability for any reviews or responses. Booking.com is a distributor (without any obligation to verify) and not a publisher of these comments and responses.