BookingSuite Umbrella Cookie Notice

Effective Date: April 2018

This Cookie Notice applies to BookingSuite B.V., Herengracht 597, 1017 CE Amsterdam, the Netherlands ("BookingSuite"), and describes how BookingSuite uses personal data collected through cookies and other techniques including pixels ("Cookies") on our website ('Site') or with our products such as WebFamily, RateFamily, Connected Marketplace and other products that are offered by BookingSuite ("Products"). The Site and the BookingSuite Products are jointly referred to as the "Services."

Data Collection

When entering the Site, using the Services or viewing our targeted advertisements, BookingSuite automatically collects data using Cookies.

The types of information that we collect through Cookies include IP address; device ID; viewed pages; browsing information; browser type; operating system; internet service provider; timestamp; whether you've clicked on an advertisement; the referring URL; features used or activities engaged within the Services; and location data depending on the device you use.

More information on cookies: Cookies are small bits of electronic information that a website sends to a visitor’s browser and are stored on the visitor’s hard drive. We may place or recognize a cookie on your computer if you visit a website or view an advertisement where the BookingSuite Services are used. If you're concerned about having cookies on your device, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your device. However, if you choose to block or delete cookies, certain features of the websites you visit might not operate correctly.

More information on pixel tags: Pixels (also known as "web beacons" or "clear gifs") are electronic files that usually consist of a single-pixel image and can be embedded in a web page or email to send information, such as a newsletter. BookingSuite may use pixels to place or recognize a Cookie on your device if you use our Services or view a BookingSuite advertisement.

More information on Application Software Development Kits (SDKs): An application SDK is a set of code that can be embedded directly within an application on a mobile phone, computer, or other device. We may collect information through an SDK that is embedded in our Services. If it is not feasible or practical to integrate an SDK into an application, we may send and receive information using a third-party or our own first-party Application Programming Interface "API."

Third-party Cookies: BookingSuite allows certain third parties to place Cookies. If you have questions about which Cookies are used and which parties place such Cookies, you can contact us using the contact details set out below.

Processing Purposes

We use your information, including personal data, collected through the Cookies for the following purposes:

A. Provide our Services: We use information that we collect through Cookies to allow you to use the Site, select and register for Products, and other usage of Services. It is our legitimate business interest to use Cookies for these purposes.

B. Perform analytics as to the use of our Services: We use information that we collect through Cookies to analyze how our Services are used and to prepare reports on the use of our Services. We also use Cookies to keep track of our interactions with you, including but not limited to your uses of the Services, as well as to improve your user experience and the quality of the Services. It is our legitimate business interest to use Cookies for these purposes.

C. Providing targeted advertisements: We use information that we collect through Cookies to pursue BookingSuite's legitimate interests by providing targeted advertising. Where necessary, we will obtain prior consent before Cookies are placed for this purpose. If consent is given, you can withdraw it at any time. Furthermore, you can object to our processing of your personal data for advertising purposes at any time.

D. Market research: We use information that we collect through Cookies to pursue BookingSuite's legitimate interests to conduct market research (e.g. the analysis of market segmentation or trends, preferences and behaviors, research about products or services, or the effectiveness of marketing or advertising) or product development (e.g. the analysis of the characteristics of a market segment, group of accommodations or the performance of a product, service, or feature, in order to improve existing products or services, or to develop new products or services).

If you want to opt out of the use of Cookies described in this section and no opt-out mechanism is available to you directly (e.g. in your browser settings), contact

Data Sharing

Sharing With Affiliates: As permitted by law, your information may also be shared for analytical purposes, fraud detection, and prevention purposes. To find out everything you need to know about the corporate family, visit About

Booking Holdings Inc.: BookingSuite, a member of the Booking Holdings Inc. group of companies, may need to share some parts of your information which could include personal data with other members of Booking Holdings Inc., for compliance or fraud detection and prevention purposes as permitted by applicable law and as strictly necessary to protect the Booking Holdings Inc. and its members, including BookingSuite, its customers, and business partners from fraudulent activities, as well as investigating and handling data security breaches.

Sharing With Third-parties: We share your personal data with third parties as permitted by law and as described below, including service providers acting on our behalf. We do not sell or rent your personal data.

Sharing and Disclosure of Aggregate Data: We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you with third parties, e.g. for industry analysis and demographic profiling.

Data Retention

There is a difference between session Cookies and permanent Cookies. Session Cookies only exist until you close your browser. Permanent Cookies have a longer lifespan and are not automatically deleted when you close your browser. We strive to serve Cookies or allow the serving of Cookies with a maximum lifespan of 5 years. Only in exceptional circumstances, including for security purposes (e.g. fraud detection) and where absolutely necessary, will a Cookie have a longer lifespan. If you have questions about specific retention periods, you can contact us using the contact details included below.

Questions or Complaints

If you have questions or concerns about our use of Cookies, you can contact our Data Protection Officer at [start_link][end_link]. All questions and complaints reported to BookingSuite will be investigated. BookingSuite will attempt to resolve complaints and questions in line with internal policies. You can also contact your local data protection authority.

Changes to the Notice

Just as our business changes constantly, this Cookie Notice will also change from time to time. If you want to see changes made to this Cookie Notice from time to time, we invite you to access this Cookie Notice to see the changes.