We don't just sell shoes, we create emotions.
In the heart of Florence, our 250 m2 showroom in Via Calzaiuoli is much more than an exhibition space: it is a place where your ideas come to life.
A dream come true, creating shoes that speak of you, your style and your uniqueness. With our Willy configurator, every detail is customizable, from the choice of materials to colors, to the final design.
But what really sets us apart is the unforgettable experience we offer you. You can watch the creation of your sneakers live in our Atelier or, if you wish, actively participate in the process, working side by side with our Italian master craftsmen. Each shoe we make is a handmade masterpiece, combining tradition and innovation.
It is not just a matter of buying a product, but of experiencing an exclusive journey in Italian fashion, enhanced by wine tastings and Tuscan specialties.
What's included
- Personal designer
- Soda/Pop
- Bottled water
- Tasting with wine and typical Italian products
- Sneakers
- Snacks
- Participation in the process of creating customized sneakers, guided by our craftsmen
- Coffee and/or Tea
- Delivery to the hotel
Languages spoken by guide
Additional information
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Transportation options are wheelchair accessible