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Content standards

Guidelines and standards for reviews

Our guidelines and the content standards below aim to keep the content on Booking.com relevant and appropriate for a global audience, but without limiting expression of strong opinions. They’re applicable regardless of the positive or negative sentiment of the comment.

City view

  • Contributions should be travel related

    The most helpful contributions are detailed and help others make better decisions. Don’t include personal, political, ethical or religious commentary. Promotional content will be removed and issues concerning Booking.com’s services should be routed to our Customer Service or Accommodation Service teams.

  • Contributions should be appropriate for a global audience

    Comments and media that include 'hate speech', discriminatory remarks, threats, sexually explicit remarks, violence and the promotion of illegal activity are not permitted.

  • All content should be genuine and unique to the guest

    Reviews are most valuable when they are original and unbiased. Your contribution should be yours. Booking.com property partners must not post on behalf of guests or offer incentives in exchange for reviews. Attempts to lower the rating of a competitor by submitting a negative review won’t be tolerated.

  • Respect the privacy of others

    Refrain from including personal data, such as first and last names, telephone numbers, email addresses and other information regarding other persons in your posts.

  • Respect intellectual property

    Ensure that you own or have the right to use any intellectual property rights that might exist in the content you post, particularly images.