A short walk from the centre of Florence there is Frími boutique rooms, in what used to be the home of my grandmother Pupa and my grandfather Forese. Today I wanted to recreate the cosy and intimate atmosphere, transforming their home into something special. Even the name is unique: Frími is the freedom that I gave myself when I let me imagination run free to create rooms that communicate emotions. Furniture carefully selected from antiques fairs and markets. Many pieces were made by local artists exclusively for Frími to create a cosy and relaxing atmosphere.  Original interiors for a stylish holiday in an environment with all the amenities. Frími is the freedom to choose the room you prefer, the one where you feel at ease. Frími is a boutique hotel. I like to think that when leave here, you will take something with you: some of the pieces in the rooms are for sale. The Kitchen-living room and the garden are in common with the other guest; Frími is also the opportunity of those who come to this place to feel at home, taking tea in the living room, reading on the chaise lounge while sipping a drink.

Ready to welcome you! I will be available to advise you on the best gelato in Florence or point you in the direction of the most amazing tour ... If you are romantic at heart, I will reveal my secret spot to watch the sunset, to make you feel good while you are away from home.

A short walk from Santa Maria Novella station, the Fortezza da Basso, the Convention Centre and well connected to the A1 and A11 motorways and the FI-PI-LI road, in a central location that is ideal for your trips, there is Frími. Soon a new tramway linking Frími to Florence airport will also be inaugurated.